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Technically, listing URLs in a Extensible markup language sitemap file isn't required for ranking rein Google, but it can make discovering your URLs by search engines a whole lot easier, and rein some cases, can help with crawling and even ranking (it doesn't rank if it never gets crawled.)

It's important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.

If your content targets specific locations, or multiple locations, there are three primary ways to signal this to Google:

There are several activities that may not be “SEO” in the strictest sense, but nonetheless can align with and help contribute indirectly to SEO success.

Now let's examine the content of the page. Many of these items don't strictly fall under the area of "technical SEO" but they can cause significant ranking issues if not addressed.

We have to understand how potential customers are searching — and specifically, the intent of their search query — so that we're able to create content and optimize that content to show up well for those searches. That can't be done without keyword research."

Because layout shift is really the important issue here, it's best to ansturm a speed audit of your site using something like Google's Page Speed Insights, and see what your CLS score reflects. If it's low, there's a good chance you have images without defined dimensions.

An SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them. 

Most pages ranking for “headphones” are product or category pages. This indicates that searchers are rein buying Kleidermode, not learning Kleidermode. They don’t want to read a blog Auf dem postweg.

And further complicating things: search engines have added machine learning elements hinein order to surface content – making it even harder to say “this” or “that” resulted in better or worse performance.

Hinein truth, a Link that doesn't want to Beryllium found can Beryllium very difficult to find if it isn't linked to or listed anywhere.

You can utilize the Page Optimization Radio-feature in Moz Pro (included as part of your 30 day free trial) to discover opportunities to optimize your pages for specific keywords, as well as Teich related keyword and topic suggestions. Simply navigate to the Page Optimization tab and enter the URL/keyword combo you want to rank for.

But… if Google detects duplicate descriptions, they indicate that they are much less likely to use them.

I’m sure the “duplicate pages” part website is self-explanatory. These are pages that are identical or very similar to other pages. The “without canonical” parte is a technicality—but needless to say, these issues need fixing.

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